ABM Proudly Supporting #PurpleLightUp

Challenge

PurpleSpace led this movement and since 2017, #PurpleLightUp has been a mark of respect to the UN International Day of Persons with Disabilities (IDPD) held annually on 3rd of December. It highlighted disability inclusion across hundreds of organisations, reaching thousands of employees in different ways. This includes lighting up iconic buildings in purple, holding events, developing workplace policies for disabled employees, and starting conversations about disability inclusion worldwide.

Solution

Since 2018, a number of UK Airport Partners have taken part, illuminating Air Traffic Control Towers to be purple and decorating reception desks and security lanes. ABM clients were getting involved all around the world, such as The New York and New Jersey Port Authority, who got involved by illuminating the control tower at John F Kennedy.

In 2019, the ABM US teams also started supporting and celebrated by wearing purple hats, wigs and socks. And in 2020, a UK-wide initiative started with Business & Industry clients, by volunteering to embrace the purple in 2020. Blackjack even collaborated with their client, Halewood, to create a bespoke #PurplelightUp Cocktail. Now by 2022, there is the longest list of ABM UK and client collaboration to date.

Benefits

- From a social media perspective, the initiatives had a reach of over 40 million people.
- The movement allowed employers to showcase the economic contribution of disabled employees to economies around the world and their dedication to driving the disability inclusion agenda.
- Network/employee resource group leaders demonstrated the return on employer investment into well-resourced, well-led networks, sharing their organisation's strategic plans for the year ahead or celebrating their successes over the past year.
- Allies and Champions from every continent shared how they contribute to the build of a better working world.
- In the UK, it is thought that some seven million people of working age have a disability, which all adds up to an awful lot of spending power. This is known as the "purple pound" and is reckoned to be worth around £249bn to the economy.

ABM Proudly Supporting #PurpleLightUp

Waste Management Services

ABM collaborated with #PurpleLightUp to support their goals. Find out how we can make it possible for you by visiting [ABM.co.uk](http://ABM.co.uk)

Created by Kate Nash, OBE, CEO of PurpleSpace, in 2017, #PurpleLightUp is a global movement that celebrates and draws attention to the economic contribution of the 386 million disabled employees around the world.

The #PurpleLightUp initiatives had a reach of over 40 million people.

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